INDUSTRY:

EXPERIENCE DESIGN

TERM:

2024/25 SPRING

COURSE:

DESIGN STUDIO III

SUBJECT

PACKAGING DESIGN

Lego Friends

a beverage story

About

This beverage concept was inspired from LEGO Friends as part of a studio course exploring storytelling through product design. Each flavor (chocolate, strawberry, and banana) features modular, collectible paper pieces that encourage creative play. The project combines nourishment and interaction to create a playful and memorable user experience for children.

Persona
Brand Analysis & Moodboard

All visuals in this section are sourced from LEGO® brand guidelines and official materials from LEGO.com and are used for brand analysis purposes.

Beverage Story

The creation of something new is not accomplished by the intellect but by the play instinct.

Carl Gustav Jung

Psychiatrist