INDUSTRY:
EXPERIENCE DESIGN
TERM:
2024/25 SPRING
COURSE:
DESIGN STUDIO III
SUBJECT
PACKAGING DESIGN

Lego Friends
a beverage story
About
This beverage concept was inspired from LEGO Friends as part of a studio course exploring storytelling through product design. Each flavor (chocolate, strawberry, and banana) features modular, collectible paper pieces that encourage creative play. The project combines nourishment and interaction to create a playful and memorable user experience for children.
Persona

Brand Analysis & Moodboard
All visuals in this section are sourced from LEGO® brand guidelines and official materials from LEGO.com and are used for brand analysis purposes.

Beverage Story



The creation of something new is not accomplished by the intellect but by the play instinct.

Carl Gustav Jung
Psychiatrist




